nalele Universităţii din Bucureşti. Seria Ştiinţe Politice, Issue Year: XIX/2017, Issue No: 2, Page Range: 31-53

In this paper I analyse the complex set of roles assigned to women under socialist ideology, as workers, mothers, and activists. I examine Femeia magazine, using discourse analysis, to understand how these roles were discursively constructed and disseminated in the period 1965-1979. I argue that women’s emancipation was rather a mobilizing movement and ideology imposed from above, but still, there was space for re-negotiating some aspects in women’s lives and forging a new identity.